The Print Guys started life as a print brokerage and was a bit unusual in that while most other brokers specialised in large run, offset print, we specialised in short run, digital print – to us, it seemed like the future. Very targeted marketing campaigns, high quality, deep reaching collateral. On this sort of work we very quickly built a large client base and a thriving business.
Things changed though, when our main print supplier was bought out by one of the big print companies. Suddenly, their service levels completely fell apart and despite searching far and wide, we just couldn’t find a digital print supplier that could reliably fill the gap. Some offered some of the things we wanted, and others offered other parts of what we wanted, but no one could offer the whole package.
That’s when we figured, well if these guys aren’t going to play ball, we’ll get our own %#*&^# ball.
So 3 years on and we’ve established a print company that we wish was around when we used to be a print buyer. Some of the things that we do that are a bit different are:
– We actually respond to your emails – pretty quickly too.
– We take the time to understand what it is that you’re trying to achieve.
– We have some of the best digital print gear available.
– We’re actually really nice to deal with, we honour our word, we work really hard, we take an interest in what you do and offer suggestions whenever we can.
These may not be earth shattering differences but it’s the little things that make all the difference, like actually doing what you say you will, when you said you will.
Our Team is headed up by Mike Whyte, who started the business back in 2008.
Supporting our clients and ensuring the highest level of service we can muster is Emma Bainbridge and Carmel Bressington. Both are exceptional problem solvers and have that uncanny ability to make sense of even the most complicated of jobs.
Heading up the Production Team is Greg Mace, with a couple of decades experience in digital print, pretty much from it’s inception. Cool headed, unflappable and the knack for making dozens of jobs come ready all at once.
Our press operator is Saffron, with almost a decade of experience in running Indigo presses. What Saff doesn’t know about digital print just ain’t worth knowing. Her eye for colour and her attention to detail make her an indispensable part of the team.
Milan and Jamie smooth out the processes at both ends of the production process. Jamie expertly ensures files are prepped and sorted, ready for production and Milan ensures the print finishing processes and diecutting is all carried out with the utmost care.
And then, there are our clients – the point of our being. If you’re not one already, you should be.
A passion for print
When you visit our plant, the thing you’ll notice is that the factory is clean, crisp and full of beautiful equipment. One of our favourite machine is our 1965 Heidelberg Platen. This machine was at the peak of technology in it’s day. It still has a place in commercial print and she sits nicely alongside our more modern machines, like the HP Indigo digital offset press and the HP Latex reel fed machine.
Mike Whyte is the founder of the business and has a real passion for the art of print. Many of the jobs we do are commercial and to talk of art might be a bit of a stretch, but come and talk to Mike about a special job or project and see his eyes light up as he talks about the paper options, the range of embellishments that are possible and the beauty within the various processes.
We’re not a copy centre, so you don’t just hit CTRL P on any of our machines and see a laser print come rolling out of the tray. Our gear is high end equipment, designed for commercial print, and that offers a high level of quality. Nevertheless, we understand the need for urgency in the world of marketing and commerce – in fact, it’s what drives us. So we have put together our plant in such a way that we can respond to urgent demands. The HP Indigo digital press, requires skill and precision to set up each job, but we do it rapidly. We thrive on the fast paced environment, we love the satisfaction that comes from delivering a high quality result in an amazingly short time frame.
Getting the right gear
With a clientele predominately made up of creative agencies and graphic designers, we have always found ourselves in the (affectionately) fussy end of the market with an emphasis on the quality of the print. These are the sorts of people who care a great deal about what we produce for them – matching specific colours, developing solutions for a particular purpose, and meeting crazy deadlines. All of this requires the right equipment and it was with this in mind that we selected the machinery to cover our floors. Take a look at our GEAR page, or better still, pop in and see us at 4 Minnie Street, Eden Terrace, Auckland.