Perfect Bound Books – Spreads

Perhaps the most challenging print issue a designer can face is when you have an image spanning across the inside front cover and the first text page of perfect bound books. A savvy designer will crop and manipulate an image so that a little mis-calculation won’t be so glaringly obvious, but not every image can […]

Heidelberg Platen

diecutting embossing letterpress auckland

Introducing Our Heidelberg Platen Maggie is our Heidelberg Platen – . She was built in 1965 and looks every bit as gorgeous today as the day she was built. Like all good printing machinery Maggie has quite a personality – we don’t mess with Maggie – those windmill gripper arms can wield a nasty blow […]

Footpath Signs

footpath sign large and small

Footpath signs are a great way to attract attention and they come in different shapes and sizes, but the Auckland Council has regulations around what size is permissible. (see the regulations here) In the photo at the left here we see a fairly large sign. In Auckland City the council regulations around footpath signs are […]

Emulate a Gold Effect Using CMYK

cmyk emulation of gold

CMYK Emulation of Gold Gold foils and gold metallic inks are great ways to embellish your design, but we are often asked the best way to emulate a gold effect using cmyk. A good value for achieving something that looks kind of like a gold colour is C0 M17 Y74 K17. The result is never […]

Life Sized Cardboard Cut Outs

richie mccaw life size cutout

Life Sized Cardboard Cut Outs We print your image (photo) on a 5mm thick corflute sheet up to 1100mm wide by 2300mm tall (that’s a little over 7 foot). We then apply a cardboard strut to the rear of the print which folds out and allows the print to be free-standing. We then cut the […]

Corflute and it’s many uses

coreflute

Corflute is very much like corrugated cardboard, except it’s made from plastic, which makes it ideal for outdoor use. It’s also pretty cheap which makes it great for quick, cost effective promotions. Corflute comes in thicknesses of either 3mm, 5mm or 8mm. While it’s reasonably rigid it can be bent fairly easily, so if it’s […]

Page Creep on a Saddle Stitched Book

Page creep saddle stitched book

To illustrate what page creep on a saddle stitched book is, imagine you have a 12 page A5 book. When the pages are collated and folded, you’ll see in diagram 1 that the pages closest to the centre spread extend out further than the pages closer to the cover. Your book is going to be […]

Print Ready Artwork

print ready file pdf

Print Ready Artwork Every print job must start with a piece of artwork and the quality of the finished print job is only ever as good as the original artwork. The term “print Ready Artwork” refers to a piece of art that has been prepared with the printing process in mind and will include things […]

Bleed and Crop Marks

crop marks, bleed

Bleed And Crop Marks The single biggest issue we see when designers present a print file is the failure to include bleed and crop marks. Designers who are used to dealing with the web may not be familiar with why bleed and crop marks are so essential, so we figured an article on this subject […]