The Print Guys are an Auckland based printing company operating out of Eden Terrace. The business began life as a brokerage, but as our demands grew, it became clear we really needed to operate our own plant. This heralded a complete turn around for us and our client base now consists mostly of people who are in the business of buying and re-selling print.
Having been print buyers, we had a really clear idea of what brokers and print managers wanted from a printer, so with this in mind, we set about establishing a modern, responsive digital print operation aimed specifically at re-sellers of print – people like graphic designers, print brokers, print managers, advertising agencies and the like, who need good quality print, done quickly.
A passion for print
When you visit our plant, the thing you’ll notice is that the factory is clean, crisp and full of beautiful equipment. One of our favourite machine is our 1965 Heidelberg Platen. This machine was at the peak of technology in it’s day. It still has a place in commercial print and she sits nicely alongside our more modern machines, like the HP Indigo digital offset press and the Mimaki reel fed machine.
Mike Whyte is the founder of the business and has a real passion for the art of print. Many of the jobs we do are commercial and to talk of art might be a bit of a stretch, but come and talk to Mike about a special job or project and see his eyes light up as he talks about the paper options, the range of embellishments that are possible and the beauty within the various processes.
We’re not a copy centre, so you don’t just hit CTRL P on any of our machines and see a laser print come rolling out of the tray. Our gear is high end equipment, designed for commercial print, and that offers a high level of quality. Nevertheless, we understand the need for urgency in the world of marketing and commerce – in fact, it’s what drives us. So we have put together our plant in such a way that we can respond to urgent demands. The HP Indigo digital press, requires skill and precision to set up each job, but we do it rapidly. We thrive on the fast paced environment, we love the satisfaction that comes from delivering a high quality result in an amazingly short time frame.
Getting the right gear
With a clientele predominately made up of creative agencies and graphic designers, we have always found ourselves in the (affectionately) fussy end of the market with an emphasis on the quality of the print. These are the sorts of people who care a great deal about what we produce for them – matching specific colours, developing solutions for a particular purpose, and meeting crazy deadlines. All of this requires the right equipment and it was with this in mind that we selected the machinery to cover our floors. Take a look at our GEAR page, or better still, pop in and see us at 4 Minnie Street, Eden Terrace, Auckland.